Another way to improve your ranking is to leverage the popularity of online directories and review sites like Google My Business. As a popular directory, Google My Business helps people find businesses and enables businesses to be found. The website directory goes beyond basic website listing by allowing people to review and rate companies based on their experience. Besides reviews, there are more details that the Google directory puts on display. For example, when searching for CPAs in Toronto, Ontario, the Google results display a list of CPAs registered with Google My Business. These listings include reviews, addresses, contact details, timings, and a link to each business website. That way, people can find your business easily, get the gist of your operations, and communicate with you instantly.

Listing on other directories like Yelp, Angie’s List, and Whitepages works a bit differently. When people look for businesses like yours online, these directories may get listed in search results, and when clicked on they can lead people to websites listed in your industry.