People need assurance that they are making the right choices when purchasing products and services, and company reviews and reputations play a significant part in this. Similarly, online reviews communicate to search engines the authority and trustworthiness of a website as Google wants to offer users the cream of the crop in its top results. Reviews from clients also help businesses improve their SEO as reviews contain valuable keywords. For this reason, it is vital to encourage clients to review your products and services online.